You've already done the hard work — the posts, the content, the following. Now build something that lasts. A newsletter turns your social presence into an owned audience that follows you through transfers, retirement, and everything beyond.
Your Instagram, your TikTok, your LinkedIn — keep all of it. It's working. The following you've built is real and it matters. This isn't about replacing any of that.
But here's what social can't do: guarantee your content reaches your audience. The algorithm decides who sees your posts. Transfer clubs and your engagement resets. Retire and the follows slow down. Take a break and you're buried.
A newsletter works alongside everything you're already doing — and gives you something social never can. Direct access to your audience. Forever. No algorithm. No platform. Just you and them.
Move clubs and your subscribers come with you. No starting from scratch. No algorithm reset. Your audience follows the person, not the jersey. Every club change is an opportunity to grow, not a reset.
Most athletes retire into silence. You'll retire with an audience. 10,000–50,000 engaged subscribers are launch customers for a coaching business, podcast listeners, foundation donors, or whatever comes next.
Brands and event organisers pay a premium for athletes with engaged, owned audiences. A newsletter with 10K subscribers who actually read it is worth more than 500K Instagram followers who scroll past you.
Sponsors are moving away from vanity metrics. They want direct access to engaged audiences. A newsletter proves yours. Athletes with newsletters command better deals, more often, for longer into their careers.
Instagram, LinkedIn, WhatsApp voice notes. Keep doing exactly what you're already doing. We monitor your public content and pull it all together automatically. You don't open a single new app.
Our AI transforms your week's content into a professional newsletter written in your voice. You receive a WhatsApp message to review and approve. Thirty seconds. That's your entire weekly involvement.
Published every week, without fail. Subscribers grow week over week. You get a monthly report showing progress. Transfer, retire, pivot — this audience is yours and it comes with you. Forever.
I'm Chris Broadfoot. I played professionally in the A-League for Gold Coast United. I know exactly what it feels like to build a following, then watch it evaporate when you move on.
For 11 years I've run SportsFX — a currency consultancy for professional athletes. I work directly with athletes, not their managers. I'm the official currency partner for FIFPRO Asia/Oceania, the PFA (Professional Footballers Australia), and the RLPA (Rugby League Players Association). I've also run webinars and worked with FIFPRO Africa and the MLSPA (Major League Soccer Players Association) — collectively representing 20,000+ professional players across multiple codes.
I built a newsletter with 55% open rates using the same AI system I'm now pointing at athletes. This isn't a new idea I'm testing — it's a proven engine I'm making available to the people who need it most.
If you work with athletes on their social media presence and want to offer newsletters as an add-on service, get in touch — we have a partnership program for social media managers and athlete brand consultants.
We review every application personally. If it's a good fit, Chris will reach out directly within 48 hours.
We're now accepting applications for the founding cohort. Spots are limited — we onboard selectively to ensure every athlete gets the attention they deserve. Apply today and your first newsletter goes live within 7 days.
Every athlete newsletter we build and manage runs on Beehiiv — the same platform used by Russell Westbrook, Kyle Kuzma, and thousands of the world's fastest-growing newsletters. We're transparent about that because it matters.
You own the account. You own the subscribers. Beehiiv is simply the engine under the hood — and it's the best one available. We handle everything so you never have to log in.
Learn about Beehiiv →